How Many Brand Touchpoints Does It Take to Win a Customer?

As a small business owner, you’ve likely heard that consumers need multiple interactions with your brand before making a purchase decision. But how many touchpoints does it really take? And how long does the process last?

The answer isn’t one-size-fits-all, but research shows that it takes between 7 and 13 brand touchpoints for a consumer to feel comfortable enough to choose your business over competitors. The more significant the purchase, the more interactions are needed. Additionally, the time it takes to reach that magic number varies—ranging from hours to months, depending on the consumer’s urgency and your marketing strategy.

What Are Brand Touchpoints?

Brand touchpoints are any interactions a potential customer has with your business, including:

Digital ads (social media, Google Ads, display ads)
Social media posts and engagement (likes, comments, shares)
Website visits and blog reads
Email marketing (newsletters, special offers, automated follow-ups)
Word-of-mouth and referrals
Customer reviews and testimonials
In-person experiences (if applicable)

Every touchpoint plays a role in reinforcing your brand identity, building trust, and moving potential customers closer to a decision. However, reaching 13 touchpoints doesn’t guarantee success if your messaging isn’t effective, consistent, and strategically placed in front of the right audience.

How Long Does It Take to Reach 13 Touchpoints?

The time it takes to guide a consumer through 13 touchpoints depends on three key factors:

The complexity of the purchase
The urgency of the buyer’s need
The effectiveness of your marketing strategy

1. Fast-Track Decisions (Hours to Days)

Consumers make quick decisions when purchasing lower-cost products or responding to an immediate need. With the right marketing approach, these 13 touchpoints can happen in just a few hours or days.

Example: A customer sees your Facebook ad for a $20 product, clicks the ad, visits your website, reads a review, signs up for a discount email, and sees a retargeting ad. Within a day, they complete the purchase.

✅ How to Accelerate Touchpoints:

Use a combination of paid ads, email marketing, and retargeting to appear frequently in a short timeframe.
Offer incentives like discounts, free trials, or limited-time deals.
Use urgency-based messaging (e.g., “Offer expires in 24 hours!”).

2. Medium-Term Decisions (Weeks to a Few Months)

For services, mid-tier products, or anything requiring some research, customers may take weeks before making a decision. They need time to compare options, read reviews, and evaluate the value.

Example: A business owner looking for AI-powered marketing services might follow your brand for several weeks, engage with social media content, watch a webinar, read a case study, and then request a consultation.

✅ How to Build Consistent Engagement:

Develop a content strategy that nurtures leads over time (blog posts, case studies, webinars).
Use email sequences to follow up with potential customers at key moments.
Retarget visitors who have engaged but haven’t converted yet.

3. Long-Term Decisions (Months to Years)

For high-ticket services or significant business investments, customers may take months—or even years—to commit. They require extensive trust-building, education, and social proof.

Example: A company considering outsourcing its entire digital marketing to an agency like Big Gravity Marketing might take months to evaluate the ROI, compare different agencies, and wait for the right budget cycle.

✅ How to Stay Top-of-Mind Over Time:

Publish in-depth content that positions your brand as an industry authority.
Build relationships through consistent email marketing and LinkedIn engagement.
Host webinars, provide free resources, and engage in industry conversations.

The Key to Faster Conversions? Smarter Marketing.

Reaching 13 touchpoints faster and more effectively isn’t about spamming your audience—it’s about strategically placing the right messages in front of them at the right time. Small businesses often struggle with this because they lack the time and resources to execute a full-scale digital marketing strategy.

That’s where BIG Gravity Marketing comes in. We use AI-powered strategies to help small businesses maximize their touchpoints and shorten the customer journey. With smarter targeting, automation, and optimized messaging, we ensure that every interaction moves your audience closer to choosing you.

Get More Out of Your Marketing

If you’re tired of marketing efforts that don’t seem to convert, let’s fix that. Contact BIG Gravity Marketing today and discover how AI-driven marketing can help you reach and convert customers faster than ever.

👉 Let’s talk about how to make your marketing work harder for you.